기사로 영어공부 : The Holiday Marketing Challenge: Spend Smart, Keep Customers

링크 : www.bain.com/insights/retail-holiday-newsletter-2018-issue-4-the-holiday-marketing-challenge/

 

<표현>

• 작년 동기간과 비교해서~
  • The number of store shoppers visiting the 10 major retailers we tracked with the help of Placer.ai climbed 1.4% between November 1 and December 11, compared with the year-earlier period. 
  • Sales through websites increased 16.4% between November 1 and December 6, compared with the same period last year.
  • Retailers converted website visits into sales at an 8% higher rate in key gift categories in November than a year earlier.
    The number of daily average users for the top 50 Android apps in retail rose 14% between November 1 and December 11, compared with last year.
    
  • While we expect spending on traditional channels this holiday season to decline more than 3% from a year earlier,
• be bound to : to be very likely to do or feel a particular thing
  • With 80% of marketers using video ads this holiday season, consumers are bound to notice.
• take sth/sb by storm : to be suddenly extremely successful in a place or popular with someone
  • The Instagram or Facebook “story”—collections of images or brief videos that disappear after 24 hours—has been taking retailers by storm.
  • As everyone knows, the Beatles took the US by storm.
• play out : When a situation plays out, it happens and develops
  • With most retailers buying more ad units during the holidays, the cost can jump by as much as 20% to 30%, compared with the rest of the year. This plays out across all channels, including social media, where the cost per thousand impressions spiked 22% during the fourth quarter last year.
  • The debate will play out in the media over the next week or two
  • Let's see how things play out.

<문장>

• The next is intriguing enough to prompt A to V
  
  • The next item, a classic black dress, is intriguing enough to prompt her to visit the retailer’s site.

 

<암기할 best 문장>

• While there is no one-size-fits-all approach, successful retailers will enter the New Year equipped with lessons from the season and a concrete plan to bring holiday shoppers back. Industry leaders will use this strong holiday season to create a ripple effect that propels their growth into 2019 and beyond.